Men that don't cheat on their girlfriends/wives

I was watching TV the other night and saw a disturbing advertisement for The Ashley Madison Agency. Their message is simple, "Life is short. Have an affair." They guarantee users will succeed in having an affair with the help of their services, and pride themselves on their discretion.

I consider myself pretty open minded when it comes to relationships. I'm all for fuck buddies, open relationships, swinging, poly-amorous, whatever your thing is as long as everyone agrees on it and there's no deception involved. Cheating is based on lies and deceit and completely undermines the idea of an egalitarian relationship.

In this CNN interview, Ashley Madison CEO Noel Biderman explains that his 30-second TV spot is not going to convince anyone to have an affair, and that the people using his site would've cheated anyway.

I agree with that completely, and I'll take it one step further. I think cheating serves a purpose. It's part of the natural order of things. It can teach people about their own capacity for monogamy. It can be a quick way to end a bad relationship that no one would have had the strength to end on their own, and it can make you appreciate the virtues of a trusting and honest relationship if you have experienced cheating in your past, whether you were cheated on or the cheater.

But every good thing that comes out of cheating happens when the cheater either fesses up or gets caught. Nothing good can come from cheating if the partner doesn't eventually find out, which is why nothing good can come from Ashley Madison, which strives to not only guarantee the affair's secrecy, but eliminate the guilt factor, which is the necessary and natural catalyst to the growth that infidelity can potentially yield.

However, that is not my biggest issue with Ashley Madison. Just about every media element produced by this company implies that it's the man who is going to have the affair because his wife is disgusting and how could he possibly pass up these sexy ladies who want sex without commitment?

Check out these images here, here, here and here

And to top it off, this commercial that was my introduction to the agency:

Why can't it be the woman looking for an affair after her husband gained 300 pounds or suffered from erectile dysfunction? Why is the wife always gross post-wedding when men are the ones that burp and fart and think Dorito breath is funny?

Other sites that aren't as forward about infidelity send out the same messages. Like this one:

The idea is that she's no fun, so you should have a one night stand. This commercial makes the girlfriend into the villain, when she reacted just like any self-respecting woman should when her boyfriend is ogling everything with two tits and bare legs.

I have no problem with sites to help people looking for one night stands fulfill their itch. But why advertise to people already in relationships?

And then, of  course, is the biggest question of all: How can a country so concerned with the "sanctity of marriage" allow for crap like this to occur within "bible-sanctioned" marriages dare to suggest that marriage between people of the same sex is immoral?